›Design – What's that?‹

Products often fascinate by their design. Frequently, designs become icons or convert into trademarks. What are, however, the ingredients for a successful process of “shape forming”? How do history, socialization, the “Zeitgeist” but also language, taste and technology interact in this respect? And how is a “successful design” to be sold? How can it be evaluated and best protected against imitation?

These are some exemplary questions which were treated and discussed with our speakers on the occasion of the “BARDEHLE PAGENBERG Symposium 2012” – at the inter-face of design, technology and the law.

A lively exchange during the breaks and final discussion was followed by a musical performance of Prinzregententheater and a reception at the BARDEHLE PAGENBERG Lounge. 

IP Event
Questo evento è già passato.
Prinzregentenplatz 7
81675 Munich
Lingua della conferenza

Professor Dipl.-Designer Markus Frenzl

Faculty of Design, University of Applied Arts, Munich

Markus Frenzl studied product design at Offenbach University of Art and Design. He then founded 4gzl/designkontext, working on behalf of renowned clients in the fields of design consulting, strategy and corporate publishing. Further he is lecturing at academic institutions on design theory and theory of product linguistics, being also active as curator and juror. For more than a decade he has been publishing as a design critic. With his publications, where he is often addressing interdisciplinary topics and cultural observations of everyday life, he has become one of the most important voices in German design criticism. He is author of the book „Was heißt hier Designkultur“ (Design Culture - what's that?).

Dipl.-Designer Felix Timm

Managing Director Busse Design + Engineering GmbH, Elchingen

Felix Timm achieved with cum laude his technically driven studies in industrial design at the University of Wuppertal. Since 2001 he has been working with BUSSE Design + Engineering GmbH; first as an industrial designer and product manager in operative design development, and since 2003 as sales director and member of the management team. Since 2011 Felix Timm is managing director of BUSSE Design + Engineering GmbH. In parallel he has been teaching since 2010 Industrial Design and Usability Engineering at the University of Furtwangen, Germany. Complementing his professional career he absolved an educational program in technical BA at the Chamber of Commerce (IHK).

Professor Dipl.-Ing. Axel Thallemer

Department of Industrial Design, University for Artistic and Industrial Creation, Linz

Axel Thallemer studied Philosophy at Ludwig-Maximilians-University in Munich and holds an engineering diploma of the Academy of Fine Arts, Munich. After professorships in Munich and Hamburg, since 2004 Axel THALLEMER has been holding the Chair of Industrial Design at Linz University, Austria, a program which he repositioned under the brand “scionic®”. Further, he is Visiting Professor at the University of Houston, Guangzhou, Beijing, Taipei, Tainan, and Singapore. He is the author of numerous publications in his field.

Gerd-Rüdiger Lang

Master Watchmaker & Founder of Chronoswiss Deutschland GmbH, Munich

Gerd-Rüdiger Lang is a master watchmaker. With the founding of the brand Chronoswiss in 1983, he contributed in a major way to the rediscovery of the mechanical wristwatch. With his innovative approach Gerd-Rüdiger Lang has created over the past decades many succinct watch-"faces" which have long since become classics. Moreover, he has made himself a name as a passionate collector and expert in the field of historic chronographs, having authored, amongst other publications on this topic, the standard work “Chronographen, Armbanduhren. Die Zeit zum Anhalten“ (Chronographs, Wristwatches. The time to stop).

Dipl.-Ing. Sonja Klinger

Patent Attorney, Senior Design Counsel, Braun GmbH, Kronberg

Sonja Klinger holds an engineering degree from the Technical University of Dresden after which she absolved an additional education as patent engineer at the legal sciences section of Humbold University in Berlin. First activities in the patent departments of various industrial companies in Halle, Leipzig and Dresden were followed by her employment at the patent department of Braun AG in Kronberg. After various tasks in the patent field, Sonja Klinger took over the management of trademarks and designs as well as the fight against product piracy. Since May 2009 Sonja Klinger is responsible for the protection of designs in Europe, the Middle East and Africa.


10:00 am to 10:00 pm

Dr. Henning Hartwig
, Attorney-at-Law, Partner, BARDEHLE PAGENBERG
Alexander Wunsch
, Patent Attorney, Partner, BARDEHLE PAGENBERG






Drafting in the Archive – On the disappearance and reappearance of figuration in design

Professor Dipl.-Designer Markus Frenzl, Faculty of Design, University of Applied Arts, Munich


Form follows Function – Harmonising design and technicality

Dipl.-Designer Felix Timm, Managing Director Busse Design + Engineering GmbH, Elchingen




The Future of Design

Professor Dipl.-Ing. Axel Thallemer, Department of Industrial Design, University for Artistic and Industrial Creation, Linz


From the Designer's Studio

Gerd-Rüdiger Lang, Master Watchmaker & Founder of Chronoswiss Deutschland GmbH, Munich




Design and Law – Two worlds?

Dipl.-Ing. Sonja Klinger, Patent Attorney, Senior Design Counsel, Braun GmbH, Kronberg




Reception & get-together in the BARDEHLE PAGENBERG Lounge