›Singapore – The Gateway to Asia‹

• Workshop in Cooperation with YUSARN AUDREY – one of the Leading Strategic IP Service Providers in Singapore

BARDEHLE PAGENBERG is pleased to invite you to join our International IP Know-How Series concerning the increasingly important role of Singapore, acting as a hub for entering the IP market in Asia and particularly the ASEAN states. The workshop will provide you with an overview of best practises and the possibilities of obtaining corresponding governmental support in Singapore.

Our IP partner in Singapore and Asia: YUSARN AUDREY

Founded in 1999, Yusarn Audrey was among the first IP law firms in Singapore set up to serve clients in thisspecialised field. From the beginning, Yusarn Audrey organised the firm and services around this central idea: Intellectual Property is a powerful business asset and must be managed strategically. Here, corporate lawyerswork with IP lawyers and patent agents to ensure a seamless delivery of IP and legal services. www.yusarn.com

Questo evento è già passato.
Prinzregentenplatz 7
81675 Munich
Lingua della conferenza

Audrey Yap Su Ming

Managing Partner

Audrey Yap has served as WIPO Regional consultant to ASEAN and EPO’s external IP expert under the EU TRTA programme. Audrey has been named as one of Singapore’s leading lawyers by Who’s Who Legal and Euromoney. She is the only Singapore lawyer listed as one of the World’s Leading IP Strategists by IAM magazine for seven years consecutively (2009 – 2015). Audrey serves on the Board of Directors of the IP Office of Singapore (IPOS) and is a qualified lawyer in Singapore and Malaysia, a solicitor of England and Wales, and registered patent attorney.

Chiew Yu Sarn

Founding Partner

Yu Sarn is an Advocate & Solicitor of the Supreme Court of Singapore, and is also entered into the rolls as a Solicitor, England and Wales. Yu Sarn’s areas of practice include corporate and commercial law and IP, with a specific focus on the commercialization of IP. He advises companies, institutions and government agencies on IP strategic planning and IP governance and policy, and helps his clients enhance their in-house IP management capabilities. Yu Sarn was accredited as a Certified Licensing Professional (CLP) SCOPE IP consultant for the Intellectual Property Office of Singapore (IPOS).

May Tan Hui Teng


May is a Partner and head of the Trade Marks Practice of the Intellectual Property Department of Yusarn Audrey. May’s areas of practice include contentious and non-contentious Intellectual Property matters as well as trade marks and design registration, copyright infringement and passing off cases. She handles various intellectual property related litigation, including obtaining injunctions preventing importation of infringing materials, copyright infringement actions etc. She is alsoexperienced in the various forms of execution proceedings, i. e. Companies Winding-Up and Bankruptcy.

Loke Ping Bu

Centre Director, Europe, Economic Development Board

Mr. Loke Ping Bu was appointed as Center Director (Europe) of the Singapore Economic Development Board in 2012. He leads the investment promotion efforts carried out by EDB in Germany, Austria and South Africa. Prior to this, Mr. Loke held the position of Assistant Head, Precision Engineering in Singapore. He was responsible for EDB’s efforts to promote investment in areas such as complex machinery, laser and optics, as well as initiatives to develop Singapore’s supplier ecosystem. Concurrently, he represented EDB’s Europe Desk based in Singapore, and worked with Chambers of Commerce and other multipliers to facilitate investment interest from European companies. Mr. Loke is a Glaxo-EDB scholar who graduated from Purdue University with a MSc and BSc in Mechanical Engineering, and a Minor in German. He performed the majority of his Master’s thesis at the Karlsruhe Institute of Technology, Germany.


12:00 to 6:00 pm


Get Together & Lunch Reception



Peter K. Hess, Managing Partner BARDEHLE PAGENBERG, President LES Germany


Why Singapore?

Audrey Yap, Managing Partner, YUSARN AUDREY & Chiew Yu Sarn, Founding Partner, YUSARN AUDREY

  • Accessing Asia via Singapore as Gateway
  • Introduction to Singapore as IP Hub and highlights of the Masterplan
  • Explanations of the ASEAN Economic Community 2015 and how IP forms a key pillar in the objective of developing ASEAN into a Competitive Economic Community

Patent Filing Strategies / Singapore as Newly Minted ISA and SISA

Audrey Yap, Managing Partner YUSARN AUDREY / Dr. Seah Kwang Hwee, Patent Examiner IPOS & Walter Chia, Deputy Director IPOS International (by teleconference/skype from Singapore)

  • Specifics of how to file via Singapore as national application to obtain a robust portfolio for Asia.
  • ASPEC - a regional cooperation for ASEAN to fast track grant in the 10 ASEAN countries
  • PPH - using this collaborative efforts to enter China, Japan and Korea as part of the “ASEAN plus“ initiative
  • Supplementary searches for China patents in Chinese language, Singapore being the first international authority to be recognised for Chinese language patent searching, current collaboration with EPO as SISA

Coffee Break


Trade Barriers, ASEAN EC Regulations, Corporate Incentives and Setting Up Operations in Singapore

Chiew Yu Sarn, Founding Partner, YUSARN AUDREY

  • Commercial and strategic considerations for German companies
  • Case examples and the "Singapore EDB Mittlestandinitiative" with Germany

Trademark Developments in Singapore and ASEAN. What is protectable as trademark, recent cases on brand protections, filing Systems?

May Tan, Partner & Head of Trademarks & Designs, YUSARN AUDREY


How to do Business in Asia Successfully in view of Asian Culture

Audrey Yap, Managing Partner YUSARN AUDREY


Experiences of German Companies in ASEAN

Ping Loke, Director of the Frankfurt Office at Economic Development Board (EDB) of Singapore


Dinner Reception