IP Experts LIVE: Webinar for IP Professionals
IP Experts LIVE is a webinar series by BARDEHLE PAGENBERG (see our program PDF).
Our experts will provide you with insights on selected aspects of German and European IP law with a focus on practical and strategic guidance. At the end of each seminar, there will be a Q & A session.
What is it about?
With a growing consumer demand for environmentally friendly and sustainable products, green claims have become a popular marketing tactic. However, the misleading or deceptive use of green claims, also known as "greenwashing," has become a serious concern and is now increasingly regulated. In this informative webinar, Pascal Böhner and Clément Jaffray will
- dive into the legal and regulatory frameworks for green claims in both Germany and France, highlighting case studies and best practices
- address the forthcoming obligations resulting from the EU Green Claims Directive recently endorsed by the European Parliament
If you are interested in staying up to date on the latest insights into and strategies for ethical green advertising, we encourage you to register for this webinar.