Remember the so called „Smartphone-Wars” in the years 2010-2014? At that time, and for the first time, a huge number of standard essential patents (SEPs) was enforced between competitors with many examples of substantial royalties. Today the number of SEPs has “normalised” and it is more a case of “business as usual” (with some notable exceptions).
Automation and digitalisation of cars (the “phone on wheels”) has brought the automotive industry unexpectedly into the same arena as the telecom industry and their respective licensing models. “Smartphone Wars 2.0“ is now a reality.
The first waves of complaints have reached the automotive field and now is the time to take stock, not just of the legal situation, but also the strategy and future developments that will help your organisation.
Join our Automotive Patent Wars IP event and meet other in-house IP professionals to discuss the following questions and more:
Professor of Business Administration, Technical University of Munich
Senior Researcher, Legal 500 Deutschland
Chief Licensing Officer, AUDI AG
Rechtsanwalt & European Patent Attorney, Managing Partner
Rechtsanwalt, Attorney-at-Law (New York), Partner
Rechtsanwalt, Fachanwalt für Gewerblichen Rechtsschutz, Wirtschaftsmediator (MuCDR), Partner
Patentanwalt, European Patent Attorney, Of Counsel
Prof. Dr. Gunther Friedl, Professor of Business Administration at the Technical University of Munich
Starting from the peaceful environment of the past (cross licenses, litigation mainly between suppliers) there are at least three reasons for changes:
Prof. Dr. Tilman Müller-Stoy, Attorney-at-Law, Certified IP lawyer, Commercial Mediator (MuCDR), Partner BARDEHLE PAGENBERG
Johannes Heselberger, Attorney-at-Law & European Patent Attorney, Managing Partner BARDEHLE PAGENBERG
Prof. Dr. Peter Chrocziel, Attorney-at-Law, Attorney-at-Law (New York), Partner BARDEHLE PAGENBERG
Dr. Hans Wegner, German and European Patent Attorney, Partner BARDEHLE PAGENBERG
Chaired by Dr. Dana Ferchland, Senior Researcher, Legal 500 Deutschland
Question and Answer: debating the speakers’ key themes in the context of in-house counsels’ experience
Dr. Matthias Schneider, Chief Licensing Officer, AUDI AG
Dr. Peter Kammermeier, Head of Patents for Communication and Information Technology, BMW Group