IP Konferenz: Trading with Asia

Entering the Asian Market: The Challenges of TechTransfer & Licensing

BARDEHLE PAGENBERG and Yusarn Audrey in cooperation with the Singapore Economic Development Board (EDB) are pleased to invite you to their IP Conference on Wednesday, June 8, 2016.

Asia is a key engine for the global economy. It comprises more than 4.4 billion people (60 % of the world's population), and is the fastest growing economic region and the largest continental economy by GDP (purchasing power parity, PPP). It is therefore not surprising that trade with Asia is blossoming. The conference attempts to investigate the relevance of technology transfer when trading with Asia. What is the role of technology and trade secret licensing?




Lunch Reception


Peter K. Hess, Managing Partner BARDEHLE PAGENBERG
Audrey Yap, Managing Partner Yusarn Audrey


Welcome Address of His Excellency Ambassador Jai S. Sohan


Keynote Speech: "Singapore: a second pillar in Asia for Rohde & Schwarz"
Günter Ortner, Rohde & Schwarz


Presentations on the conference topic by

  • Dr. Ursula Königer: "Challenges for Pharma Companies in Asia"
  • Dr. Oliver Pfaffenzeller: "The Protection of Technical Innovation in China – Rights and Transactions"
  • Won Sang (Mike) Kim: "CJ – Using Singapore as a Base to the ASEAN"
  • Yidan Sun and Audrey Yap: "Harnessing Singapore’s global IP hub vision and entry into Asia: Updates on IPOS Search & Exam capability"


Coffee Break


Panel Discussion, Q & A


Dinner Reception

Conference language: English

Duration including breaks and dinner reception: 7 hours




Guest of Honour

Singapore Ambassador His Excellency Jai S. Sohan

Mr. Jai S. Sohan is currently the Singapore Ambassador to the Federal Republic of Germany. Mr Sohan joined the Ministry of Foreign Affairs in June 1985. From early November 2010 till his posting to Germany, Mr Sohan was the Director-General of ASEAN Directorate in the Ministry of Foreign Affairs and Director-General of the ASEAN Singapore National Secretariat.


Günter Ortner, Vice President overseeing Research & Development in Asia at Rohde & Schwarz, Munich

Günter Ortner is an internationally experienced technical manager with in-depth expertise in leading a global R&D organization. Before joining Rohde & Schwarz in 2014, Mr. Ortner held several key management positions at Kontron AG.


Dr. Ursula Königer, Head of Law Strategic Marketing / Licensing / EMEA, Bayer Pharma AG, Berlin

Dr. Ursula Königer studierte an den Universitäten Freiburg und Genf und promovierte anschließend im internationalen Vertragsrecht. 1998 begann sie als Rechtsanwältin im Frankfurter Büro der internationalen Kanzlei Baker & McKenzie. Heute ist Dr. Königer als Syndikusanwältin in der Pharma-Division des Bayer-Konzerns tätig mit einem Schwerpunkt im internationalen Lizenzvertragsrecht. 2015 verbrachte sie sechs Monate in Singapur, um dort die Rechtsabteilung für Bayer in Südostasien aufzubauen.


Dr. Oliver Pfaffenzeller, Principal IP Counsel with Siemens AG, Munich

Dr. Oliver Pfaffenzeller studierte Physik an der LMU München und promovierte an der RWTH Aachen zu einem Thema im Bereich der quantenmechanischen Simulation von Materialeigenschaften. Danach war er knapp ein Jahr am CNRS in Paris tätig, wo er sich mit approximativen Lösungen des inversen Problems für EEG- und MEG-Messungen im Bereich der Hirnforschung beschäftigte. Anschließend war er drei Jahre lang bei der Europäischen Kommission in Brüssel für die Koordinierung nationaler Forschungsprojekte (Programm COST – Cooperation européenne dans le domaine de la Recherche Scientifique et Technique) verantwortlich. Seit 2000 ist er in der Patentabteilung der Siemens AG tätig. Er ist Leiter der patentanwaltlichen Betreuung der Siemens-Geschäftseinheiten „Niederspannung“ und „Mittelspannung“ im Bereich Energieverteilung und firmeninterner Referent für chinesisches Patentrecht.


Won Sang (Mike) Kim, CEO of CJ Group Asia Pacific Regional Headquarters, Singapore

Won Sang Kim is leading for new business development within the Asia Pacific region, covering Food, Logistics, Bio & Pharmaceuticals and Entertainment & Media businesses. He overlooks the operations in all 15 subsidiaries held by CJ Group in the region and manages the regional offices in India, Myanmar and Thailand.


Yidan Sun, Centre Director Europe with EDB (Economic Development Board Singapore), Frankfurt

Yidan Sun oversees EDB’s investment promotion effort in Germany and Austria. She is actively involved in shaping EDB’s Mittelstand Engagement Initiative.



Audrey Yap Su Ming, Managing Partner YUSARN AUDREY

Audrey Yap has served as WIPO Regional consultant to ASEAN and EPO’s external IP expert under the EU TRTA programme. Audrey has been named as one of Singapore’s leading lawyers by Who’s Who Legal and Euromoney. She is the only Singapore lawyer listed as one of the World’s Leading IP Strategists by IAM magazine for seven years consecutively (2009 – 2015). Audrey serves on the Board of Directors of the IP Office of Singapore (IPOS) and is a qualified lawyer in Singapore and Malaysia, a solicitor of England and Wales, and registered patent attorney.